What's Your WIIFM?

Hello!

Can you communicate the "WIIFM" of your product or service to your target client/customer/donor?

Before we can effectively answer that question, let’s dig into what your “WIIFM” actually is…

What is Your WIIFM?

WIIFM (pronounced "wif-em") stands for "What's in it for me"

This phrase is directly tied to the unique value proposition accompanying every product, service, or concept you offer.

How to Write a WIIFM Statement

Successfully formulating your "WIIFM" statements will hinge on 3 main factors:

• A measurable business objective.

• Disruption of the status quo.

• Offering proof or evidence (that it produces results).

Examples of WIIFM Statements

As salespeople for our business, we often get caught up in talking about ourselves, our company, and what makes us great - when what we need to be talking about is how what we are offering can solve a problem, make our client's lives better, and generally take away their heartburn (the WIIFM positioning).

Here is an example of a general statement about Captivation Agency, turned into a WIIFM statement for our ideal client:

General Statement 

"Captivation is a 5-star rated production, development, and creative agency by its clients."

WIIFM Statement

"As your creative services partner, Captivation Agency is dedicated to delivering reliable communication, compatible thinking, and overall expertise in work for your organization."

Putting It Into Practice

In thinking about how you can use this concept in re-framing how you talk about your product or service, I encourage you also to consider how you can re-position outward marketing collateral (website, social media, brochures, etc..) to effectively answer the "what's in it for me" for each unique vertical you sell to. 

When you solve the world's problems AND effectively communicate what that means for your target audience - the right people will take notice. 

Kind Regards,

Jim @ Captivation Agency

PS: There’s a real person on the other side of these messages, so go on, comment back and say hello - I’d love to start a dialogue :-)

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