What If, What Next, Why Not!?

Hello!

NERF, a name that has become synonymous with kid fun, both indoors and outdoors, got its start in a not-so-conventional way.

The founder and inventor, Reyn Guyer, actually happened upon this new toy while testing out another toy set (a caveman game), which had a bunch of foam rubber rocks as part of it.

After finding much more enjoyment with throwing around the foam rocks than playing with the caveman itself, Guyer asked himself, “What if the rocks were the toy?”  [there was nothing like it on the market at the time.]

He was on to something… He then asked, “What next could we do with this new foam rubber material to make other toys?” [baseballs, footballs, darts, etc.]

The only other question to ask was, “Why not!?” [This would be the end to moms yelling not to play ball in the house.]

After selling the idea to Hasbro Toys, Nerf (which stands for Non-Expanding Recreational Foam) accounts for over 1.5 BILLION dollars worth of business to the company, annually!

The Point?

How can you employ the “what if, what next, why not?!” mentality to evolve your business, your current products, or services into a whole new stratosphere?

What if… What Next… Why Not?!

Kind Regards,

Jim @ Captivation Agency

PS: There’s a real person on the other side of these messages, so go on, comment back and say hello - I’d love to start a dialogue :-)

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