The Value/Price Paradigm

Hello!

First, my apologies for not sending an email last week! I was attending a mastermind conference with limited access to my usual modes of communication.

Second, we have launched on a new platform - Beehiiv. It’s a relatively new option to the market, (founded in 2021) helping online creators grow their audience. And best of all, they have a Black Friday deal - use code BFCM23 during checkout for 20% off all annual plans!

Alright, back to the content…

Today let's examine "Value Over Price" with some wisdom from Warren Buffett:

"Price is what you pay, value is what you get."

Imagine you need surgery. You can choose a surgeon with the lowest price but minimal experience. Or pay more for the expert with 1,000s of your exact operation under his belt.

Most would opt to maximize value, not just price. Yet in business we often forget this, seduced by cheapness over quality, skill, and care.

As you make purchasing and partnership decisions, consider:

• The lowest bid often means cutting corners.

• The extra dollars bring heightened expertise.

• Experienced providers offer robust processes.

• Value protects you long-term.

Like your health, your business deserves specialized care from those delivering maximum value.

Don't underprice your worth either. Highlight your value-add clearly. Those who appreciate quality care more about value than the bottom dollar.

Choose value consciously and you'll never regret it.

PS: There is a real person on the other side of this email - so feel free to hit "reply" and say hello :-)

PPS: Our Local Business Accelerator program is still at max capacity, but if you want to be one of the first to know when a slot opens up - let me know and we'll keep you in the loop!