The Goal Reveals the Process

Hello!

In the spirit of strategic planning and goal setting for the upcoming year - let's apply 80/20 thinking to reveal the process for achieving ambitious goals.

Like a maze, small goals offer many paths creating noise and indecision. But big hairy audacious goals (as Jim Collins puts it) reveal few viable routes thanks to 80/20.

The 80/20 principle states 20% of causes drive 80% of outcomes, as 20% of customers drive 80% of sales.

When setting seemingly lofty goals (at least by the perception of our present selves), identify the 20% of activities fueling 80% of your current success.

Then, make those few things the “80%” of the total focus going forward.

For example:

Say your bold goal is to achieve 30% company growth in 18 months. That will likely require you to reinvent what works best now.

• If 20% of your customers drive 80% of your revenue, how can you expand your offerings for those VIPs?

• If 20% of your sales efforts drive 80% of your revenue, how can you develop processes and systems to go all-in on those efforts?

Big goals demand we zero-in on the vital 20% of activities that are driving the results, and then amplify our efforts accordingly. No other path would realistically achieve the “audacious” outcome we’re seeking.

The Point?

• Big goals reveal few paths

• Follow the 80/20 process those ambitious outcomes reveal

• Eliminate the less productive 80% of distractions

In a maze with one exit, meandering is pointless no matter how appealing alternate routes appear.

Chase bold outcomes. Let your ambitious goals reveal the 80/20 journey required to achieve them.

PS: There is a real person on the other side of this message - so feel free to hit "reply" and say hello :-)

PPS: Our Local Business Accelerator program has 1 slot open, if you want to attract more local clients/customers/donors - let me know and we'll set a time to talk!