Hiring for Strength

Hello!

As business owners and high-level managers, we often feel like [we] need to have all of the answers - regardless of how many people we have on our team. 

I can certainly empathize with that, starting a creative agency in 2004 as an army of one, all of the decisions were mine to make.

As the business grew and matured over the last 20+ years, so did our thinking of how/who we hired as new team members. 

The Shift Away from the Swiss Army Knife

Originally, we wanted people who "could do a little of everything", because that's what we as a small team were doing, everything...

Then, we realized the benefit of hiring for strength.  Your team doesn't need to know how to do everything in the company, they only need to know how to do what they were hired to do… Really, really well.

The Point?

You don't need to be the smartest person in the room, at all things.  (Nor should you be for an extended period.) 

You simply need to know what areas are vital for your business to succeed at each stage of growth, and ensure you are surrounding yourself with those who know how to do it better, faster, and stronger than you.

Pro-Tip!

The same is true with your partners and vendors - hire for strength, build in your performance indicators as checkpoints to measure progress, and then get out of their way. 

After all, they are [your] experts!

Kind Regards,

Jim @ Captivation Agency

PS: There’s a real person on the other side of these messages, so go on, comment back and say hello - I’d love to start a dialogue :-)

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